The latest brand to enter the custom-menswear market is Dior Homme, which has introduced its demi-mesure service at its American flagship store in New York. Dior Homme’s creative director, Kris Van Assche, says the brand decided to bring its made-to-measure service—which was previously available upon request at Dior’s Avenue Montaigne store in Paris—to the States to accommodate a growing demand for customization.
Private appointments for demi-mesure are held in a new second-floor atelier, where customers can …