To mark its 50th anniversary, Lamborghini unveiled an outrageous one-off concept called the Egoista. This single-seat car celebrates Lamborghini’s long-standing appeal to ego through building extreme cars that shout “look at me!”
“This is a car made for one person only, to allow them to have fun and express their personality to the maximum,” says Walter De Silva, the car’s designer and the design head for Volkswagen. (VW owns Audi, which in turn owns Lamborghini.) “It is designed purely for hypersophisticated…