Color Coordinated

Driven to replicate the vibrant paint colors she remembered from her childhood home in Puerto Rico, artist Gretchen Schauffler founded Devine Color 15 years ago from her working studio in Portland. The creamy paint is formulated with light-enhancing pigments and zero VOCs (volatile organic compounds). Last spring, the brand launched a new e-commerce website that offers an innovative method for consumers to purchase the paint from home. Schauffler’s Discovery Cards ($4.95 each, applied toward a paint purchase),…

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