Mercedes-Benz continues to expand its product range—but rather than going after superpremium buyers with the likes of the Maybach, it is trying to add owners to the three-pointed-star fold.
The first effort in this outreach to entry-level buyers is the $30,000 front-wheel-drive CLA sedan. Mercedes will use that platform as the base of its new GLA compact SUV, which will debut next fall as a 2015 model and will take on entries like the BMW X1, the Acura RDX, and the upcoming Audi Q3.
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